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Where the Next Dollar in Asia Pacific Sport Comes From
First presentation of Media Partners Asia’s 2026 study of the Asia Pacific sports economy: how big it is, where the money comes from today, and the key forces deciding where value moves next.
From Distributing Sport to Owning It
One year into owning Formula 1 and MotoGP: what changes when you own the sport rather than the rights to it, why brands, hospitality and licensing became the growth engine, the Apple TV deal impact on F1 and what Asia offers in the next cycle.
Global Football and the Asia Pacific Opportunity
One of the game’s most outspoken leaders on what comes next in Asia Pacific and at home in Spain, the shifting balance between leagues, FIFA and UEFA as the calendar fills and the World Cup and Club World Cup grow, Spain’s anti-piracy model, and the role of technology and AI.
What a Global Streamer Wants from Live Sport
- Alex Green — Managing Director, Prime Video Sport International, Amazon
- Gaurav Gandhi — Vice President, APAC and ANZ, Prime Video
How Amazon decides which rights to buy and where, what live sport does for Prime, and how the strategy translates to Asia Pacific.
Where Fans Find the Game Now
How fans discover and follow sport now: highlights, creators and short-form, what this year’s World Cup showed about where audiences go, and what it changes for rights holders and broadcasters.
The Australian Open: A Grand Slam’s International Business
How a Grand Slam runs its international business: partnerships, events and fan-building, and what the Australian Open’s APAC, China and USA positioning is worth.
Building an F1 Team in the Modern Era
The CEO of Red Bull’s second team on standing out in a grid of Ferrari, Mercedes, McLaren and Oracle Red Bull Racing: building a team that fights for fifth on track, and off it turning a racing team into a media brand, with a style of its own, an award-winning social presence, and drivers marketed as athletes and brands.
Rights, Economics and the Future of Sport in India
Where India’s sports economy goes next. The value of rights, how the 2028 cycle could evolve, where live sport’s next revenue line comes from, and whether India should run sport as entertainment or as national infrastructure.
Beyond the Rights Fee: How a European League Grows in Asia
How a European league builds value in the region: Japan and Korea, digital and betting partners, and working with local platforms.
JioStar: Scale at Home, the Road Abroad
India’s largest sports platform on growth at home, the technology behind the experience (Prism), and taking the JioHotstar playbook beyond India.
Cricket’s Global Model
The ICC on cricket’s next decade: new markets and Los Angeles 2028, the rights market, formats and the calendar, and how a global body sets the commercial model for its members.
Korea Spotlight: Streaming and the Korean Fan
How Korea’s leading homegrown streamer uses live sport to win and keep subscribers, and what Korean fandom tells the rest of the region.
Malaysia Spotlight: Sport, Streaming and the Household
Malaysia’s leading media group on competing with global streamers at home: pricing, bundling, piracy and the role of live sport in keeping the Malaysian customer.
Lunch
Streaming the World Baseball Classic
What one of Japan’s biggest live-sport moments of the year meant for a global streamer: the economics of live, the effect on the service, and where streamers go next in Asia.
Sports as an Asset Class: Institutional Capital, Global Lessons and What It Means for Asia
- Markus Gloël — Co-Founder, IKON Capital
- Hua Fung Teh — Co-Founder and Group President, Group ONE Holdings
- Jose Ramón Capdevila — Founder & CEO, Arragari Group
Franchise multiples, private equity’s clock, family and sovereign money: what long-horizon investors have learned in the US and Europe, and what has to be true for APAC sports assets to scale.
Building Japan’s Streaming Home for Sport
Japan’s largest domestic streaming service on why it bought into live sport, what football and other live rights do for subscribers, and where it goes next against the global platforms.
J.League: Growth, Distribution and the Next Decade
Japan’s top football league on growth at home and abroad, its distribution partnerships, and the move to an autumn–spring season from 2026-27.
Japan Spotlight: Stadiums, Athletes and the Post-WBC Commercial Model
- Ken Maezawa — President, Fighters Sports & Entertainment (FSE)
- Junji Sakata — President & CEO, Amuse Sports Agency
- Andy Hata — CEO, ANDY Corporation
The stadium as a year-round asset, the athlete as a brand and a business, and the data behind partnerships: how Japan’s sports economy is being rebuilt, and what travels across the region.
Coffee & Networking
Hong Kong Spotlight: From Pay TV to Super Aggregator
Twenty years after launching Hong Kong’s first IPTV service, how the city’s largest pay-TV operator has rebuilt itself around live sport and aggregation, the Now Player app, addressable advertising, and what the platform becomes in the future.
Sport in Thailand: The Telco as Platform
What Thai audiences turn up for, and why volleyball works where other local properties have not. What changes when a league moves from a broadcaster to a platform, and what a telco of AIS PLAY’s scale can do for Thai sport.
MPA Fan Research: What Actually Creates Fandom
Findings from ampd Reveal consumer research across the region’s major markets: how leagues convert interest into habit where Gen Z and Gen Alpha discover sport.
The Next Generation Fan: Fandom Beyond the Live Window
- Finn Bradshaw — Head of Digital, International Cricket Council
- Barney Francis — Chief Business Officer, IMG
- Tom Thirlwall — Co-Founder & CEO, COPA90
- Siddharth Raman — CEO, Sportz Interactive
Where new audiences discover sport, how properties convert attention into habit and revenue, and what it changes in content, production and distribution.
Growth Capital and the Long Game in Sport
Former Disney and TikTok chief, now investing through Smash Capital and building Candle Media, on where growth capital goes next in sport and entertainment.
The Fight for Value: Piracy and the Price of Live Sport
Friend MTS’s CEO on piracy across live sport in Asia Pacific: the scale of the losses, how organised redistribution actually operates, and what protection that works looks like for rights holders and platforms.
The Technology Stack: AI Production, Localisation and Protection
Where AI takes cost out, where it adds capability fans will pay for, and how the rights are protected once the content is out.
India’s Sports Economy: The Athlete Pipeline, Capital and the Next Growth Curve
Closing the day on India beyond cricket: what the grassroots system produces and what it costs, where value sits for investors, what sports-tech returns look like, and what the next growth curve is worth.
Evening Reception
The METT, Fort Canning