Dhivya is a specialist in streaming, content and consumer insights across Asia Pacific. At ampd, she leads consumer insights grounded in passive behavioural measurement through ampd Vision, the company's audience intelligence product for the streaming industry, alongside bespoke consumer studies for entertainment and consumer brands. She tracks how titles, genres and formats travel across the region's markets, covering cross-border content flows, emerging viewing trends and the shifting dynamics between local and international content. Her recent work includes media memorability and campaign effectiveness studies, cross-market brand perceptions, and audience research across Asia. Media Partners Asia (MPA) is an insights and influence platform rooted in Asia, combining proprietary consumer data and technology with a trusted ecosystem of research, advisory and executive forums.  Our reports and products support business planning across 15 APAC markets for clients in the connectivity, entertainment, sports and technology sectors. Our platforms include ampd, a leading APAC insights platform delivering reliable, holistic intelligence across streaming, advertising, content and commerce in key Asian markets.