Guy Port leads Asia Pacific operations for WSC Sports, one of the world’s leading AI-powered sports content and highlights platforms. He is responsible for helping broadcasters, sports leagues, rights holders and media organisations use AI to automate content creation, increase fan engagement and expand digital audiences. Prior to joining WSC Sports, Guy held senior leadership positions across sports media and analytics, including serving as Managing Director Asia for Nielsen Sports. His expertise spans sports broadcasting, media rights, fan engagement and the application of AI technologies to sports content production.