Vivek Couto is Co-Founder, CEO and Executive Director of Media Partners Asia (MPA), an insights and influence platform rooted in Asia. Established in 2001, MPA combines proprietary consumer data and technology with research, advisory and executive forums across the connectivity, entertainment, sports and technology sectors in Asia Pacific. With over two decades at the intersection of capital, content and technology, Vivek advises leading media and technology organisations on strategy, market research, capital raising, content investment and M&A, and has served as Independent Consultant in the IPOs of leading media and telecom companies. He leads MPA's three flagship platforms: (1) MPA Research & Solutions, which sizes and forecasts subscribers, consumer spend and advertising across television, streaming, connectivity and sports in 15 Asia Pacific markets, and advises on strategy, market entry, capital, M&A and rights valuation; (2) MPA's leadership forums, led by APOS, Asia Pacific's premier annual summit for the entertainment and technology industry, now in its 17th year, alongside APOS Sports Edge on the future of sport and AETHER on applied AI; and (3) ampd, a consumer insights platform that combines passive measurement panels with advanced analytics to track behaviour across streaming, advertising, content and commerce in 8 markets, from title level engagement on premium video to micro dramas, social video and paths to purchase, delivering bespoke research for brands, platforms and rights holders. From 2018 to 2025, Vivek served on the Board of Singapore's Infocomm Media Development Authority (IMDA). He holds BSc and MSc degrees in Economics from the London School of Economics.