Seven forces shaping the next sports economy.
The agenda for the second edition — how power, money and fandom are being re-engineered across the region.
01
01
APAC and the Next Sports Economy
APAC and the Next Sports Economy
Asia-Pacific is no longer peripheral to global sport. Global leagues are expanding across the region while local leagues rebuild relevance and commercial strength. Together, they are shaping new models for scale, distribution, and monetisation, and pointing to how the next sports economy is taking form.
Asia-Pacific is no longer peripheral to global sport. Global leagues are expanding across the region while local leagues rebuild relevance and commercial strength. Together, they are shaping new models for scale, distribution, and monetisation, and pointing to how the next sports economy is taking form.
02
02
Fandom, Culture, Athletes & the Long Game
Fandom, Culture, Athletes & the Long Game
Fandom now extends beyond viewership into identity, participation, and commerce. Athletes sit at the centre as cultural figures, media brands, and commercial partners. Gen Z drives culture and discovery, while Gen X is emerging as the next generation of owners and investors. Turning cultural relevance into lasting economic value is the long game.
Fandom now extends beyond viewership into identity, participation, and commerce. Athletes sit at the centre as cultural figures, media brands, and commercial partners. Gen Z drives culture and discovery, while Gen X is emerging as the next generation of owners and investors. Turning cultural relevance into lasting economic value is the long game.
03
03
Platforms, Streamers & Control of Distribution
Platforms, Streamers & Control of Distribution
Sport increasingly relies on platforms it does not control. Streamers shape reach, pricing, advertising yield, and access to fan data. Some sports command strong media valuations in this environment, while others struggle as distribution fragments and power concentrates.
Sport increasingly relies on platforms it does not control. Streamers shape reach, pricing, advertising yield, and access to fan data. Some sports command strong media valuations in this environment, while others struggle as distribution fragments and power concentrates.
04
04
Leagues, Clubs, Stadiums & Where Value Really Sits
Leagues, Clubs, Stadiums & Where Value Really Sits
Leagues set the rules and capture scale; clubs and teams absorb financial risk and cultural responsibility. Stadiums are being repositioned as experience hubs and year-round assets, strengthening some organisations while exposing structural strain in others. Value creation across sport is increasingly uneven — and increasingly visible.
Leagues set the rules and capture scale; clubs and teams absorb financial risk and cultural responsibility. Stadiums are being repositioned as experience hubs and year-round assets, strengthening some organisations while exposing structural strain in others. Value creation across sport is increasingly uneven — and increasingly visible.
05
05
Advertising in the Digital Age
Advertising in the Digital Age
Static sponsorship models are giving way to dynamic, data-led partnerships. Brands now seek participation, moments, and measurable outcomes across digital and physical touchpoints. As attention fragments and expectations rise, the relationship between brands and rights holders is being quietly renegotiated.
Static sponsorship models are giving way to dynamic, data-led partnerships. Brands now seek participation, moments, and measurable outcomes across digital and physical touchpoints. As attention fragments and expectations rise, the relationship between brands and rights holders is being quietly renegotiated.
06
06
Data & AI as Competitive Infrastructure
Data & AI as Competitive Infrastructure
Data and AI now underpin decisions across media valuation, advertising yield, integrity, performance, and fan engagement. As these systems become embedded and invisible, ownership and control of data increasingly determine who holds power — and who captures long-term advantage.
Data and AI now underpin decisions across media valuation, advertising yield, integrity, performance, and fan engagement. As these systems become embedded and invisible, ownership and control of data increasingly determine who holds power — and who captures long-term advantage.
07
07
Government Support & Betting
Government Support & Betting
Governments increasingly treat sport as national infrastructure — supporting participation, hosting, and soft power through funding and policy. Betting regulation now sits at the centre of governance, linking media, data, and integrity, and shaping which sports ecosystems in APAC can scale sustainably.
Governments increasingly treat sport as national infrastructure — supporting participation, hosting, and soft power through funding and policy. Betting regulation now sits at the centre of governance, linking media, data, and integrity, and shaping which sports ecosystems in APAC can scale sustainably.
Hear these conversations live.
Hear these conversations live.
The leaders driving each theme take the stage on October 9, 2026.
The leaders driving each theme take the stage on October 9, 2026.