Siddharth Raman is the CEO at SI (formerly Sportz Interactive), the leading sports technology partner for leagues, teams, federations, broadcasters and media companies worldwide. Through FanOS – The Fan Engagement Operating System for Sports Organisations, SI helps sports organisations build deeper fan relationships and turn fan engagement into measurable commercial value. Its productised solutions span data, digital experiences and activations, and are designed to work as a complete ecosystem or seamlessly integrate with existing workflows. SI’s client roster includes 150+ leading sports organisations spanning international federations, Formula 1 teams, football federations, IPL franchises, broadcasters and technology companies. Prior to SI, Siddharth worked at DDB Mudra Group, where, as part of the Group CEO & MD’s office, he set up the Sports Business with a client roster that included Puma, Premier Futsal, FIFA U-17 World Cup India 2017, Twitter, and Bengal Warriors. He started his career in Sports Marketing at the UB Group, where he worked with Sahara Force India Formula One Team and Royal Challengers Bangalore.