Peer Niclas Naubert is the Chief Commercial Officer (CCO) of the Bundesliga. With nearly two decades of international leadership experience across sport, entertainment, and media, he is responsible for driving the global marketing strategies, media rights distribution, and commercial partnerships for Germany's premier professional football league. Having previously spearheaded the league's global operations as CEO of Bundesliga International until June 2026, Peer possesses unparalleled expertise in scaling direct-to-consumer models, structuring major broadcast rights, and cultivating high-value tech partnerships. Throughout his tenure at the DFL Deutsche Fußball Liga, Naubert has pioneered data-driven fan engagement, localized market growth, and strategic brand building. He previously served as the Vice President of Marketing and the Head of Global Marketing, Digital & Communications, where he successfully revolutionized the league’s global fan intelligence and consumer insight models. Under his leadership, the Bundesliga has secured high-profile global alliances with iconic brands like The Coca-Cola Company and Playmobil while simultaneously expanding its footprint across the Americas, Asia, and the Middle East. Prior to joining the DFL, Naubert served as Senior Vice President at Lagardère Sports (now SPORTFIVE), where he developed market-entry and commercial strategies for elite sports organizations, including the National Football League (NFL) and multiple European football clubs.