Hideyuki (Andy) Hata is a leading figure in the Japanese sports industry, with global experience across sports, entertainment, media, and technology. He is CEO of ANDY Corporation, a sports and entertainment company working with rights holders, brands, and agencies, and Managing Representative of the Hiroshima Sports Commission. Previously, Andy served as Vice President of International and General Manager of B.League team San-En NeoPhoenix, leading the team from last place to its first divisional championship in the 2023–24 season. He has also held senior leadership roles as President of ONE Championship Japan and President of Nielsen Sports North Asia, and worked with Sony Corporation on its global FIFA partnership and World Cup activations. A regular speaker on television and at industry forums, Andy brings extensive expertise in sports business, analytics, international partnerships, and the global growth of sports and entertainment.