Finn Bradshaw is the Head of Digital at the International Cricket Council (ICC), where he leads global fan engagement, digital infrastructure, and social media strategy for a worldwide fanbase of over one billion people. Based in Dubai, Finn oversees the digital ecosystem for cricket’s premier global tournaments, including the Men's and Women's T20 and ODI World Cups. A pioneer in sports technology, his tenure at the ICC is marked by cutting-edge innovations, including AI-driven content tools and the expansion of the direct-to-consumer streaming platform, ICC.tv. Prior to his global role, Finn built a distinguished career in sports administration and media, serving as the Head of Digital for both Tennis Australia—where he drove digital products for the Australian Open—and Cricket Australia, where he launched the award-winning Cricket Australia Live application. He began his career in digital journalism and publishing with major Australian outlets like News Ltd, giving him a deep, foundational understanding of audience growth and storytelling that he uses today to shape the future of global sports broadcasting.