Derek Choi is Managing Director, Consumer Marketing & Pay TV at HKT, where he leads Now TV, Hong Kong’s largest pay-TV and subscription video platform, with full business responsibility for the Pay TV division alongside strategic marketing across HKT’s consumer brands, including csl, 1O1O, and Netvigator. He also oversees Smart Charge and HKT Smart Living, and leads the group’s Digital Transformation Team, driving next-generation processes, systems, and customer experience across the consumer business. Under Choi’s leadership, Now TV has been the anchor of premium sport in Hong Kong, serving as the exclusive home of the Premier League for well over a decade and the broadcaster of marquee global events including the FIFA World Cup. He has driven the platform’s evolution into a modern aggregator, pioneering 4K and multi-angle viewing, addressable TV advertising, and partnerships that bring global streaming services such as Disney+ directly into the Now TV experience. Choi has spent more than 20 years with HKT and PCCW across marketing, operations, and sales leadership, previously serving as Managing Director of HKT Home and Head of Pay TV at PCCW Media. Prior to joining HKT, he built his early career in banking and advertising.