Junya Higuchi is a Corporate Executive Officer of the J.LEAGUE. He joined the J.LEAGUE in 2014 following a career at an advertising agency. As a member of the Marketing Division, he played a key role in negotiating the league’s broadcasting rights agreement with DAZN. In 2022, he moved to the Football Division, where he has led the J.LEAGUE’s mid- to long-term strategic planning and several major reforms, including the transition to a new season calendar, the launch of the U-21 League, and reform of the player contract system. He currently oversees Football, Broadcasting Rights, the Media & Content Business, and Partnership Strategy.