Robin Austermann is EVP Americas and Head of Europe for Bundesliga Media, leading the marketing and sales of broadcast rights across two of the league’s focus regions. Since the formation of Bundesliga Americas in September 2024, Robin has been responsible for defining and integrating the Bundesliga’s commercial strategy, curating the league’s offering to suit each respective market. With a diverse range of broadcasters and fan base profiles, Robin works hand-in-hand with rights holders to ensure the best possible broadcast experience for audiences, including the implementation of the Bundesliga’s latest technological and broadcast offerings. Robin has more than 10 years of experience in the sports media business, having held various positions within the DFL Group, winter sports and German media. He is trained in Sports Management and Communication, including a master's degree at the German Sport University Cologne and the WHU General Management Program.